How to Activate Chatbots on WhatsApp with Meta Ads to Boost Your Sales

Guide: How activate Chatbots on WhatsApp from your Facebook Ads

Advertising on Meta is a powerful tool to generate brand relevance, engagement, views, and also leads, depending on the objective of your campaign. But when you combine your Facebook Ads with WhatsApp, the impact is multiplied.

Now, there comes a time when, to scale your ads and automate conversations, you need something more: advanced chatbots.

In this guide, we show you how to create chatbots that connect with your audience from Facebook Ads to WhatsApp, thus improving your results.

Trigger META ADS: Our secret for creating WhatsApp chatbots that connect with your ads. 

Our advanced chatbot builder allows us to trigger chatbots from our META ADS account to:

  1. All ads: The trigger is activated for all ads in your advertising account where this chatbot is connected.

  2. Specific ads: Here you will need to identify the ad from your Ads Manager or directly from the WOZTELL platform to choose the exact ad.





How to get your unique identification number for your ads 


Before starting, remember that we use the ad's identification number, not the campaign or ad set identifier.

You have two options to get this number:

  1. From WOZTELL: On platform.woztell.com, by associating your advertising account and company page under our META ADS option


2. You can also get this information from https://adsmanager.facebook.com/ and you must first select the campaign, then select the ad group

Once you're on the ad, select it, click on the three dots as shown in the diagram in section 2 and copy the ad ID as shown in section 3.  







Three options to activate chatbots on WhatsApp from your ads

Now that you know you can trigger chatbots for all your WhatsApp ads or for specific WhatsApp ads, there are three main ways to activate chatbots when a user clicks on your ad and lands on WhatsApp:

  1. Tree diagram chatbots: Structured conversational flows, where the user selects from predefined options.

  2. AI-based chatbots (GPT): Chatbots that understand natural language and respond in a more flexible and personalized manner.

  3. Hybrid chatbots (tree + AI): Combines the best of both worlds: predefined flows and the ability to understand open-ended questions.


Tree Diagram Chatbots on WhatsApp from your Facebook Ads

This type of chatbot is ideal if you want to guide the user step-by-step and collect structured information such as:

  • Name

  • Email

  • Type of product they are looking for

  • Location, etc.

How to activate a Tree Diagram Chatbot for your ads from WOZTELL ?

The only difference from the normal bot creation process is the trigger, which we must change to META ADS and select all ads or a specific ad. 

  1. Set a Global Node and go to the Trigger section 


2. Select the trigger option, and in the 

Resource Templates, select Meta Ads
Then choose the option to trigger for all ads or for a specific ad. 
If you choose a specific ad, you will need to copy and paste the Ad ID of the specific ad you want this bot to attend to. 



3. Redirect to your desired conversational flow

Up to this point, we’ve set up a Global Node, which will be triggered at any point in the conversation, no matter where the user is in the flow. 

So we need to redirect it to your Decision Tree chatbot that you've configured previously or after these steps. 

We recommend reading this article to create your first chatbot.




AI-based chatbots (GPT) for your META ADS 


To activate an AI-powered chatbot on your ads, follow these steps:

  1. Install and activate the chatbot template with GPT Assistants inside WOZTELL.

  2. Change the trigger for the global node so it gets activated by META ADS.

  3. Configure the flow so the chatbot can understand and respond to natural language queries, personalizing the user experience.






Hybrid chatbots from your Facebook Ads (Tree Diagrams + AI) 

Hybrid chatbots from your Facebook Ads (Tree Diagrams + AI)

Hybrid chatbots combine structured flows with GPT intelligence to offer:

  • Clear guidance and defined steps using tree diagrams.

  • Flexibility to answer open-ended questions or special cases with AI.

How to activate it?

  1. Set up your chatbot with both components:

    1. We recommend that you first install the AI chatbot so you can use our AI templates.

    2. Afterward, you will be able to determine the redirections to activate these AI chatbots and structured responses wherever you deem most appropriate. 

  2. Use the META ADS trigger to launch the chatbot from your ads.


Now that you know how to activate chatbots on WhatsApp directly from your Facebook Ads, you're one step ahead in transforming the way you interact with your customers. It’s not just about automating responses; it’s about building personalized, immediate, and scalable experiences that generate trust, loyalty, and most importantly, concrete results for your business.

With WOZTELL, you have access to a powerful and easy-to-use platform that integrates the potential of Meta Ads with conversational intelligence, whether through structured flows, artificial intelligence, or the perfect combination of both. This way, you can maximize the impact of every ad, capture more qualified leads, and close sales with fast and effective 24/7 support.

Don't wait any longer to turn every click into a valuable conversation. Take full advantage of WhatsApp Cloud API and advanced chatbots with WOZTELL, and take your advertising campaigns to a new level of efficiency and success. The future of customer communication is already here, and you can be the protagonist.