Meta recently updated the business verification system on WhatsApp. The traditional green checkmark (✔️) has been replaced by a blue badge (🔵), similar to the one used on Facebook and Instagram. This change is not only aesthetic—it is part of a global strategy to unify brand presence across the Meta ecosystem.
In this article, we explain what this change means, why it matters for your business, and how you can request official verification (OBA) from your account connected to WOZTELL.
The blue check (blue badge) indicates that a business has been verified by Meta as an Official Business Account (OBA). This verification confirms that the business is legitimate and well-known, and it helps build trust with users interacting with your brand on WhatsApp.
Previously, this badge was green. It is now blue as part of Meta’s cross-platform consistency.
To request the blue badge on WhatsApp, you must meet the following requirements:
👉 https://business.facebook.com/
In the left menu, go to:
“Business Settings” > “Accounts” > “WhatsApp Accounts”
Click on the connected WhatsApp account name.
In the left-hand menu, select “Phone Numbers” and click on the number you want to verify.
Fill in the form and add up to 5 public links that demonstrate your company’s public presence (official website, verified social media, press articles, etc.).
The review usually takes 1–2 business days. You’ll receive a notification once your request is approved or rejected. If rejected, you may reapply after 30 days.
Once approved, your business will display the blue checkmark—adding credibility and a more professional appearance to your WhatsApp communications.
In addition to the standard blue badge, Meta has introduced Meta Verified for Businesses, a monthly subscription that includes:
Currently, Meta Verified is not yet available in all regions, but you can join the waitlist.
If you registered your WhatsApp number with WOZTELL via Embedded Signup, you're already eligible to apply for official verification.
Our team is here to support you every step of the way.