What is O2O Coupon Redemption and how does it work with WOZTELL?   

• Validation at the point of sale or with POS systems
• Printing physical coupons
• Human review and risk of duplications

Benefits of integrating this extension with WOZTELL   

• Avoid duplications and fraud : Each code is linked to a WhatsApp number and can only be redeemed once per campaign.
  
• Turn interactions into physical visits : Drive in-store traffic with personalized messages from WhatsApp.
• Store and campaign control : Assign different codes by location and measure local performance.
• Personalized messages by status : Define different messages depending on whether the redemption was successful or failed.
• Total automation : The customer doesn't need to register or show receipts. Everything is validated by number.
• Full real-time tracking : Identify which customer used which code, where and when.
• Pause campaigns by store : Ideal for stock control or promotion closure.
• Data export : All activity can be logged and downloaded in Excel.
  

Use cases   

• Opening campaigns : Limited redemptions for first-time visits to new stores.
  
• In-person events : Gift redemptions at fairs, pop-ups or exhibitions.
• City or area-based promotions : Codes segmented by physical store.
• Loyalty programs : Incentives for members or frequent customers using tags.
• Seasonal marketing : Coupons with limited validity by time, products or stock.
• Cross-channel actions : Promotions launched from social media but redeemed in-store.
  

Step by step: How to integrate O2O Coupon Redemption   

Install the extension   

1. Log into your WOZTELL account and go to Marketplace.

2. Search for O2O One-Time Coupon Redemption and click on " Learn More".

3. Install the most updated version and give it an identifying name. When done, click on " Install".

4. The page will automatically redirect to " Installed Extensions ", where a window will open for initial setup.

5. Select the channel from which you want to activate this type of campaign and save it by clicking on " Save".

Create a campaign   

1. Go to the " Marketplace " panel and navigate to " Installed Extensions"

2. Select the extension, go to its internal "Campaigns" panel and click on " + Campaign".  

3. Now it's time to add the campaign data:

• Campaign name
• Validity period (Start and End date)
• Campaign tag (to segment and validate participation)
• Unique codes per store (if applicable)

4. Fill in the messages to be used in the campaign:

• Welcome message: This is the first message users will receive when starting the campaign.
• Successful action message: When the code is verified and unused, the platform will send an automatic confirmation message to the user.
• Error message: Automatically sent if the code is incorrect or has already been redeemed by the user.

5. Once all messages have been completed, click "Save".

Reminder:

A WhatsApp number can only redeem once per campaign. Duplicate attempts will trigger an error message.

How to link the O2O campaign with your broadcast message   

1. Create the broadcast campaign from the "Broadcast" panel. For detailed information on this panel and creating campaigns, refer to the User Guide.
   
2. Once the message templates are approved and before launching the campaign, add a tag to the final audience. The tag must match the O2O campaign tag used in step 3 of "Create a campaign".
   

3. Send the informative campaign to the customer about the promotion, validity or code to redeem.  

Reminder:

• Only numbers that received the message are authorized to redeem their linked code.

• Even if a customer forwards the code to another number, the redemption is only valid if it was sent directly from WOZTELL and linked to the recipient number.
  

Validation in physical store   

1. The customer arrives at the store with the received message.
   
2. The staff provides the correct code.
3. The system automatically displays success or failure.
   

View results   

1. Go to the " Marketplace " panel and navigate to " Installed Extensions".

2. Select the extension, go to its "Campaigns" panel and click on " Campaign Reports".  

Frequently asked questions