Selling PUSH project implementations
What is a Push Notification?
Push technology is a style of communication in which the request for transmission of information is originated by the server, as opposed to pull technology in which the request is originated by the customer. In other words, Push notifications are instant messages you receive on your devices. For example, the promotional SMS you receive on your phone are Push notifications.
SMS was the most used technology for the transmission of Push notifications, however, since the appearance of WhatsApp, SMS sending has decreased more and more; the below graph shows the current tendency regarding the current transmission of this type of messages.
According to the graph, SMS transmissions fell 84% in Spain in the last decade, which makes one wonder about the viability of continuing SMS push notification projects since they are used less and less.
¿How can we make Push Notifications efficient?
At Woztell we offer our customers Push Notification communication projects, using WhatsApp; these provide added value, as they have higher opening rates, can be integrated with your CRM, ERP, etc. and they provide a better user experience.
Examples of communication campaigns using WhatsApp Push notifications:
1- Sending Invoices
We can have push notifications integrated into our billing system, so every time a billing cycle ends, the invoice will be sent to the customer through WhatsApp.
2- Appointment confirmations
We can integrate our calendar with WOZTELL, with Webhooks or Zoho Flow, so every time we schedule an appointment, the customer will receive a prior reminder through WhatsApp.
3- Delivery Notifications
It is common for courier agencies to attempt delivery multiple times as people spend less time at home. To reduce these costs, Woztell can be integrated with your system, with Webhooks or Zoho Flow, to send Push notifications to warn the customer when the delivery is en-route.
These are just a few examples of projects that, using WABA integrated with your system, could improve communication with customers, user experience, and, in many cases, even significantly reduce costs. There are many more options; in fact, anyone who is already using Push SMS notifications is a potential customer for this solution.
¿What license do I need for these notifications?
There are two options, dependent on each customers' needs, one will be better than the other; for example, if the customer does not mind using a number shared with hundreds of other companies, the Woztell Push license option that costs only $99/month, in monthly payment mode, would be enough. You can find more information about this license here.
If on the other hand, the customer would like his own number to strengthen their corporate image, the best option is the LiveChat license, which costs $99/month in monthly payment mode.
We have to add the cost of sending templates to the licensing cost; you can use our calculator to run a cost simulation here.
¿Are there any additional costs for this project?
Yes, on one hand, we have the monthly fee, according to the type of license chosen, and the cost of template messages we send according to country; on the other hand, the cost of the project itself.
To carry out this kind of project, an initial consultation is needed to help us understand how the solution should be created, then parameters are set and the solution is developed, integrations with other systems (CRM, ERP, etc.) and, finally, training is provided to teach how to best use the solution. The cost of the project will depend on its complexity and the number of integrations required, which is why we call this type of project AdHoc, customized developing.
¿What does a partner have to do to sell Push notification projects?
In this type of project, our partner's job is very simple. Regardless of the type of training and knowledge they have, any partner can sell Push Notification projects. They only need the power of attraction, knowledge of the client who may be interested, and the ability to explain the possibilities, basically a canvassing and sales job. We take care of the rest.
¿What are the benefits for the WOZTELL partner from the sale of these projects?
All projects that come to Woztell through our partners will generate a commission that, depending on the volume and type of project, will be between 5% and 10% of the total value of the project.
¿Who can I sell these projects to?
We suggest that to start, you talk to all your customers and ask them if they are sending SMS notifications. You may be surprised, there are many more than you think. From experience, we know that many customers are still using this technology because they do not know a better solution.
Since integration options with Zoho Flow and Webhooks are available, you can also talk to any company that sends SMS regardless of whether they are your customers or not. If you need help, please contact your Woztell Channel Manager for support.