WOZTELL UP June 2025

June 2025

Your monthly summary with everything new at WOZTELL

This month we bring you new pricing, key trends from Meta, and practical resources to help you scale your results with WhatsApp. All in one place.
Keep reading to discover what's new and start putting it into action today.

New WhatsApp Pricing: Save on Every Conversation

Starting in July, Meta is introducing new rates for WhatsApp conversations. We explain what’s changing, what the new template categories are, and how you can reduce costs without losing effectiveness.

Perfect to optimize your mass messaging and start saving from the very first message.

👉 See full details

Enable Coexistence: Cloud API + WhatsApp Business

You can now use your regular number both in the app and the cloud. Coexistence allows you to keep your chats, automate with the Cloud API, and continue using WhatsApp Business without interruption.

Perfect for teams transitioning to the Cloud API without losing usability or previous data.

👉 Learn how to activate it

Meta Conversations Day 2025: A Look into the Future of WhatsApp

WOZTELL participated in Meta’s global event. We’ve gathered the key insights and trends that will shape the future of business messaging. Automation, personalization, and more human-centered experiences took center stage.

A source of inspiration for your 2025 strategy.

👉 Read the full summary

Improve Your Operations with These Practical Resources

Make concrete improvements in your day-to-day operations with these two essential tutorials. Designed so any team can move forward with WhatsApp Cloud API and MM Lite Campaigns without technical complications.

• Integrate WhatsApp Cloud API Without Losing Your Number: Learn step-by-step how to integrate the WhatsApp Cloud API and enable Coexistence. Ideal for those upgrading to advanced solutions while keeping their number and chat history.
  👉 Watch video tutorial

• Launch Effective Campaigns with MM Lite: Discover how to activate Marketing Messages Lite (MM Lite) in under 5 minutes. A fast and efficient way to launch campaigns with higher delivery and lower cost.
  👉 Watch video tutorial

3 Ways to Improve Your WhatsApp Results

Turn your strategy into action with these key tips. Each is based on real features you can activate today and start measuring results right away.

• Verify Your Account with a Blue Badge and Build Trust: Show that you're an official business and stand out from the competition. Strengthen your brand and increase the perception of security.
  👉 Learn how to get verified

• Templates That Drive More Engagement: Learn which types of templates to use based on your goals and how to structure them to increase response rates.
  👉 See examples

• Ads That Convert Directly from WhatsApp: A complete guide to combining Meta Ads and Google Ads with messages that attract, persuade, and sell.
  👉 Read the guide

Community & Partners: AWS Lunch & Learn

We joined AWS in a live session about AI and automation on WhatsApp. We showcased real workflows, personalized bots, and applied experiences to improve every conversation.

An event to co-create new ways to connect with your customers.

More Content, in Your Language

The entire WOZTELL website is now available in Arabic, Portuguese, and Chinese. From blogs and guides to success stories and tutorials. All the knowledge, without language barriers.

Ideal for global teams needing training in their native language.

👉 Access multilingual content

Remember: Every improvement is designed to help you communicate better, automate more, and turn every message into real results.

We’ll see you in the next edition of WOZTELL UP!