Bulk Broadcast Message Deliveries on Instagram with WOZTELL: Guide and Limitations 2025

Bulk Broadcast Message Deliveries on Instagram

Bulk Broadcast Message Deliveries on Instagram with WOZTELL

Includes actual Instagram (Meta) policies, real limits, safe methods, and a 100% focus on WOZTELL (authorized tool).

Massive message sending on Instagram is your secret weapon with WOZTELL where communications matter. 

Before You Start

Just like WhatsApp, Instagram is the social network where we spend the most time daily, and an excellent way to differentiate yourself from competitors, who will likely be sending emails and filling up spam inboxes of millions of people. 

However, there are some points that need clarification for your Instagram communication strategy to work. 
  1. It's not for everyone: You will need to have a Business or Creator account beforehand. 
  2. You won't be able to upload a list of usernames: This special feature for reactivating conversations with people who have previously interacted with you is only available for those who interacted after connecting your account. 
  3. You need to have an active account: It’s not enough to just send mass messages, Instagram will be attentive to ensure your account has quality. 


⚠️ REAL Limitations of Instagram (2025) – Source: Meta

Restriction
Official Detail
24-hour window
You can only send DMs outside the 24h window if you use the Broadcast API (only for Business/Creator accounts connected to authorized tools like WOZTELL).
Daily limit
50–150 DMs/day (new accounts) → up to 1,000–2,000/day (mature accounts with a good history).
Only to "active followers"
Only users who messaged you before or have accepted messages (privacy settings).
No spam
Identical messages without personalization → risk of blocking.
No native function
Instagram does NOT have a "Send to all" button.


WOZTELL uses the official Meta API (Broadcast API) → Follows all rules, is not spam, and does not require a password.

✅ Prerequisites in WOZTELL

Requirement
How to fulfill
1. WOZTELL Account
2. Instagram Business or Creator
Connected to a Facebook Page
3. Connection in WOZTELL
Channels → Instagram → Connect to FB Page
4. Contact list
Only those people who have interacted with you after connecting your account will be able to receive this personalized message.
5. Previous interaction
Users must have messaged you before (or accepted messages)

Idea
TIP: Use the link ig.me/yourusername to get more people to message you → they enter your audience.



Step-by-Step to Launch a Direct Message Campaign on Instagram

On this page, we’ll teach you how to create a Campaign step by step. When you're ready to start, go to the "Campaign" tab at the top.

1. First, log into your WOZTELL account and connect Instagram, here are the steps


2. To start creating a new Campaign, click on the "New Campaign" button at the top right.


3. On the left, choose a name for the Campaign and write a description for it. The "Description" is not mandatory, but it will help you easily differentiate campaigns with similar names.
Idea
TIP: We recommend creating a coding system for all your campaigns; this way, you'll be able to find them easily. Example: ES_BlackFriday_001_2025


4. On the right, select the Channel from which you want to send the message. To continue, click on "Next."


Include Audiences

At the top, select the Audience for the Campaign or if you want to send the message to all users on the Channel.
If you need to create a New Audience, click on "Create Audience."


To add Contacts to the new Audience, choose the data source and the type of Audience you want to create:


Static Audience

Fixed list of contacts generated using filters in the WOZTELL platform. If you want to update it, you need to do it manually.
If you choose to create a Static Audience, a pop-up will appear with the Contacts panel.
On the left, you will be able to add filters to help you find the necessary Contacts.

Dynamic Audience

List of contacts that is automatically updated when they meet the configured filters in the WOZTELL platform.
If you choose to create a Dynamic Audience, a pop-up will appear with the criteria panel for the Audiences.
On the left, you can add dynamic filters or criteria to select the necessary Contacts.
On the right, you will see all the Contacts that meet the selected criteria.

At the bottom, select the part of the Audience you want to exclude. By default, the "Unsubscribed" list will always be considered. Click "Next" to continue.

Campaign Message

Now comes the most important part: on IG, you have more freedom to send what you consider, but remember it should be relevant to your audience to avoid being blocked. 
1. Make sure we are on Instagram, if not, simply add the Platform so that you have Instagram-specific options 


2. You’ll need to choose from the following options: 
  1. Text 
  2. Image
  3. Carousel
We definitely recommend using Carousel or text, so you can include Call to Actions, whether payloads or links to a URL.



Sending or Scheduling the Campaign

On this last page, you’ll be able to review:
  1. The campaign name
  2. The channel from which it is sent
  3. The included and excluded audiences
  4. The preview of the message that customers will receive
  5. Additionally, you can add a tag to identify customers
And finally, you’ll need to choose between:
  1. Send the campaign immediately 
  2. Schedule the sending of this


Results of the Instagram Mass Sendings

You will be able to view the results of your sending by selecting the same campaign

In this simple analysis, you will be able to review: 
  1. How many people read it
  2. How many people did not read it
  3. How many sendings failed