How to connect Google Ads with WhatsApp to generate leads from your ads

How to Create Click-to-WhatsApp Ads with Google Ads

Did you know you can connect your Google Ads campaigns directly to WhatsApp to start instant conversations? This conversational marketing strategy allows your leads to contact your company without friction, improving conversion and speeding up the sales process.

Below, we show you step by step how to link Google Ads with WhatsApp.

What Google Ads with WhatsApp are and how they work  

"Click to WhatsApp" ads on Google Ads are advertising campaigns that include a button or direct link to WhatsApp. By clicking, the user is redirected to a chat with your company, turning the interest generated by the ad into an immediate conversation.
This type of campaign is ideal for:
  • Capturing hot leads.
  • Offering personalized real-time support.
  • Improving conversion compared to traditional forms or landing pages.
Currently, Google Ads does not offer a native integration with WhatsApp like Meta Ads. However, you can link WhatsApp using direct links or message extensions within your campaigns.

How to Set Up Google Ads to Send Traffic to WhatsApp

You have two main ways to redirect users from a Google Ads ad to a WhatsApp conversation. Below, we explain both options:

This option allows you to add a message button that redirects the user directly to WhatsApp from the ad. It is ideal if you're looking for a quick integration managed from the Google Ads platform itself.
  1. Access your Google Ads account.
  2. In the left menu, go to Campaigns > Assets.
  3. Create a new Message asset.
  4. Configure:
    • The WhatsApp Business number.
    • An automatic initial message.
    • A clear CTA (e.g.: "I want more info on WhatsApp").

  1. Save and assign the asset to your account, campaigns, or specific ad groups.

If you prefer a more flexible or faster option, you can generate a direct link to WhatsApp and use it as the final URL in your ad. This does not require additional assets in Google Ads but involves paying attention to technical and compliance details.
  2. Use that link as the ad's final URL.
  3. Add a clear call to action, such as: "Talk to an advisor on WhatsApp".
Tips to optimize your campaign:
  • Make sure you use a WhatsApp Business number.
  • Verify that the message complies with Google Ads policies.
  • The extension can be applied at the campaign or ad group level.
  • Reuse assets if you've previously created them.
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Although connecting Google Ads with WhatsApp is useful, many companies face these common challenges:
  • Unanswered messages due to lack of automation.
  • Missed opportunities due to lack of follow-up.
  • Difficulty qualifying leads efficiently.
  • Complexity in measuring results or generating detailed reports.
Without automation or management tools, this strategy can become a bottleneck.
This is where WOZTELL brings real value: you can automate responses, integrate with CRMs, assign conversations to agents, and measure performance in real time.
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When is it worth using Google Ads instead of Meta Ads?  

Although Meta Ads offers a direct integration with WhatsApp and more automation options, Google Ads is an excellent alternative in scenarios like these:
  • Your target audience actively searches on Google for your solution.
  • You want to generate leads from search or display campaigns.
  • You aim to diversify your traffic generation strategy beyond social media.
  • You need to connect Google traffic with WhatsApp without relying on landing pages.
Both channels can complement each other within a conversational marketing strategy. Evaluate which one best suits your goals, audience, and resources.

Interested in an option with direct integration?  

If your advertising strategy is based on Facebook or Instagram, you can check out:
These articles will help you achieve direct integration, advanced automation, and real-time metrics.