How to send a broadcast with a Carousel template on WhatsApp
How to send a Broadcast with a Carousel Template in WhatsApp
How to send a broadcast with a carousel template on WhatsApp
Before you start, we recommend that you read our user guide on sending bulk WhatsApp messages
What is a carousel template?
A carousel template allows you to send a message composed of:
A single text
Up to 10 carousel cards that can be swiped horizontally
Each card can include:
An image or video
Buttons with CTA
How to create a carousel template
1. Create a new template
Select “Create Template” from Channels and choose the option "Use a blank template"
Select Marketing as the category
Enter the name (in lowercase and separated by underscores)
Choose the language
Choose “Carousel Template” in the category Marketing
Click on “Continue"
2. Configure the carousel content
Write the main text in the "body" field with a maximum of 1024 characters. Remember: you can use variables, emojis, italics, and bold text.
3. Add cards
In the Carousel Setting section:
Define the "Header Format"; you can use both images and videos
If you define images or videos, all the slides of the carousel will be with this format.
For image carousel:
Select "Image" in the Header Format.
Image carousel format and dimension recommendations:
JPEG or PNGare the most recommended formats, with a size of 5MB per image.
Horizontal (16:9): Ideal for mobile screens, offering a comfortable format for most devices.
Recommended resolution: 1280 x 720 pixels (HD).
Square (1:1): Works well to ensure the visual consistency of the carousel on mobile devices.
Recommended resolution: 1080 x 1080 pixels.
Vertical (4:5): Useful if you want to take advantage of the full screen space on mobile devices, although it should be noted that it is not the most common option for carousels
Recommended resolution: 1080 x 1350 pixels.
For video carousel:
Select "Video" in the Header Format.
Video carousel format and dimension recommendations:
It's recommended to upload videos in MP4 format. They should not exceed 16MB.
Horizontal (16:9): Recommended for most mobile devices and WhatsApp screens.
Suggested resolution: 1280 × 720 pixels (HD).
Square (1:1): Works well for uniformity in carousels.
Suggested resolution: 1080 × 1080 pixels.
Vertical (9:16): Not always supported in carousels, better used in individual messages or Stories.
Maximum length:
30 seconds per video to ensure compatibility and a good user experience.
4. Define each card (slide of the carousel) For each card:
Essential: You will need to add a sample in the Header (image or video); you need to upload an image or video in order for META to approve your templates. (If you don't have a sample and have the final images, that's fine, but remember that
these images won't be defined here)
Wait for the green tick to appear to continue. This appears when the samples are correctly uploaded and validated.
Complete the body and the buttons of that card. Make sure that the text in each card fits the 160-character limit in the body of the message (body)
You can use up to 10 cards. Use “+ Add Card” to add them, and then you can redefine the order they show up with drag & drop
5. Select the CTA for your buttons
When configuring a carousel template for bulk WhatsApp messages, you can add different types of interactive buttons:
Phone number Allows the user to make a call or open WhatsApp with one click.
Maximum: 20 characters (alphanumeric).
Example: +15550051310.
The text for the phone number button label must contain a maximum of 25 characters.
Example: Call
Quick Reply (quick response) Facilitates immediate responses from the user within the chat.
Maximum: 25 characters.
Example: I want to know more!
URL (web link) Opens the device's default browser when the button is clicked.