Hi there,
WhatsApp is rolling out usernames, a unique @handle tied to your business phone number.
Reservations are already open, and whatever you claim today activates automatically once usernames launch in your region. The best handles will go fast, so we recommend reserving yours now.
What you should know before you start:
How to reserve yours in a few minutes:
Note: if your preferred handle is already used by your own Facebook Page or Instagram account, you'll first need to link your business phone number to that Page or account. Handles claimed by other businesses can't be taken.
👉 Step-by-step instructions & FAQs
One more thing: usernames come alongside a bigger technical change called BSUID, a new identifier that arrives in your system when a customer messages you by username instead of sharing their number. If your integrations or CRM rely on customer phone numbers, we recommend reviewing them before usernames fully launch.
We've put together a blog covering usernames across WhatsApp Personal, Business, and the Cloud API, plus everything you need to know about BSUID:
Best regards,
The Sanuker WOZTELL Team